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  • In-app purchasing in Instagram… Well it’s about time!

    Let’s be honest… it’s about time! It’s taken Instagram a long time to be able to add the capability of purchasing in-app, considering the resources they have available, but it is finally here (in beta – slowly releasing to bigger brands first). While apps such as Wish and Geek (sister companies) continue to grow due…

  • 5 UX Tips for Mobile Ecommerce

    In a previous blog, I discussed the various platforms which companies can utilise to sell online. These platforms have developed over time to provide a good mobile experience for users and brands (not all doing it very well – but we presume the intention is there). The smartphone industry had a slow year in 2018…

  • Selling products online: Ecommerce Platform Options

    Today, there are often two extremes being shouted about the loudest in the world of retail. One argument is that retail (brick and mortar) stores are dead and ecommerce should be the sole focus of businesses. The response to that ‘train of thought’ simply says that retail revenue is dominated by offline sales and therefore…

  • 5 Don’ts of Digital Marketing

    With technology developing and changing the ways in which we can do things on a day to day basis, marketing often needs to be brought back to fundamentals that have worked for a long time. Some people are further behind than others when it comes to implementing digital strategies, but in many cases the larger…

  • 5 Beginner Tips For Ecommerce

    Use Available Platforms Your website is not the only place which you can utilise to sell your products. There are a variety of places which you can place your products to increase sales. From a mainstream social media perspective, Facebook and Instagram are the strongest in this market. (Note: There are ways to automatically link…

  • 5 Beginner Tips for Google Ads

    Google Ads is something that a huge amount of businesses (both large and small) often ask us about. Allocating budget to ads is something most businesses find difficult initially. Questions such as ‘Where do I start with online advertising?’ & ‘How much should I spend?’ etc often arise at the start. However, like many things…

  • Beginner’s Guide to Facebook Ads

    Like many technology platforms, Facebook has features available to businesses that often go unutilised. Facebook ads are continuing to develop and understanding the ad types available to you and how they may be relevant to your business is a lesson worth learning. Here is a quick guide to each ad type available Types of ads:…

  • Email Marketing Beginner Best Practices

    Effective Email Marketing “Building an email list is the single best way to communicate with your audience, period.” Former Director of Marketing at American Apparel and author, Ryan Holiday. Obviously, depending on where you are in a sales or marketing cycle there are many ways to get your message to your audience, however, email marketing…

  • What Is Local SEO & How Can It Help Your Business?

    “Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them” It has now become second nature for people to research where they are going before they do. Before the smartphone was what it is today,…

  • Starter Guide to SEO

    Your Starter SEO Guide Seth Godin once put it, “SEO is the purported science of optimizing your webpage so that you rise to the top of the listings in Google and Yahoo!”. However, using terms like ‘purported science’ makes search engine optimisation sound like an intimidatingly impossible task to get a grasp on if you…