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Content Marketing – Telling Your Story
You Are A Storyteller Storytelling is something I’ve always been interested in. I grew up in and later worked in a family run pub. Storytellers were something I came across almost every day. As a young toddler with a magnificent blond afro, I often sat at the edge of a barstool, idly swinging my legs…
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Voice Assistants And The Future
Voice Assistants I recently had to go for my monthly hair cut, and I was speaking to my hairdresser as she was going about her job; you know the usual chit-chat between customer and hairdresser. In between talking about the weather and how her day was going, she started to tell me about how she…
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You are a Storyteller
‘Content Marketing – Telling Your Story’ will help you tell your business’s story and ensure it reaches its target market. Storytelling is something I’ve always been interested in. I grew up in and later worked in a family run pub. Storytellers were something I came across almost every day. As a young toddler with a…
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Facebook Insights – The Basics
Facebook Insights can be a valuable tool in helping you get the most out of the platform. Their Insights can help understand your community and guide you in creating content that is more engaging and meaningful while also helping you to achieve your KPIs. So knowing this, you’ve obviously started to use Facebook Insights, right?…
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Stories & Live Videos – Ephemeral Content And Your Business
Stories and Live Videos have proliferated Social Media recently. They are extremely popular features on their respective platforms. Snapchat, Instagram, and Facebook all have different versions of the same feature. No doubt you’ve tinkered around with them yourself, probably when you’ve had a few too many and you post an Instagram story that you’ll later…
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Rebranding – Out with the old, in with the new
We at Trigger Media recently went through a full rebrand. This was a very important task for us to undertake, as we had changed as a company and needed our brand to reflect that. Rebranding can be a daunting task so we thought we’d take some of the fear away by sharing the valuable lessons…
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Retail and the Digital Journey
Our Head of Marketing Ryan Hopkins recently spoke at the Retail in Ireland Live Expo. The conference took place in the Citywest Exhibition Centre. Some of the Trigger Media team were lucky enough to also go along with Ryan to the event, (me being one of them). Ryan spoke about a topic he has covered…
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The Active Consumer And Your Business
Unless you’ve been living under a rock you know by now that the world has been transformed by digitalisation. But what you might not know is that it has led to the rise of a new type of consumer, the active consumer. This has meant that everyone from big brands, marketers and small businesses have…
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Businesses and Social Media: Regaining the Magic.
Current State Of Social Media As I write this it seems that all is not right in the social media world. Facebook has recently lost 20% of its shares, worth almost €103 billion. Twitter, not to be outdone, lost 27% of its share value over two days. SnapChat is also struggling to regain its share…
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6 Tips for Smartphone Video
Video Content is good for you ‘Content is king’ in the digital marketing world. If that holds true then video content is definitely King Kong. You only have to look as far as the recent announcement by Instagram, IGTV. IGTV is a new stand alone app from Instagram. It will allow users to upload up…
