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  • Facebook Insights – The Basics

    Facebook Insights can be a valuable tool in helping you get the most out of the platform. Their Insights can help understand your community and guide you in creating content that is more engaging and meaningful while also helping you to achieve your KPIs. So knowing this, you’ve obviously started to use Facebook Insights, right?…

  • 5 Beginner Tips For Ecommerce

    Use Available Platforms Your website is not the only place which you can utilise to sell your products. There are a variety of places which you can place your products to increase sales. From a mainstream social media perspective, Facebook and Instagram are the strongest in this market. (Note: There are ways to automatically link…

  • Stories & Live Videos – Ephemeral Content And Your Business

    Stories and Live Videos have proliferated Social Media recently. They are extremely popular features on their respective platforms. Snapchat, Instagram, and Facebook all have different versions of the same feature. No doubt you’ve tinkered around with them yourself, probably when you’ve had a few too many and you post an Instagram story that you’ll later…

  • Rebranding – Out with the old, in with the new

    We at Trigger Media recently went through a full rebrand. This was a very important task for us to undertake, as we had changed as a company and needed our brand to reflect that. Rebranding can be a daunting task so we thought we’d take some of the fear away by sharing the valuable lessons…

  • 5 Beginner Tips for Google Ads

    Google Ads is something that a huge amount of businesses (both large and small) often ask us about. Allocating budget to ads is something most businesses find difficult initially. Questions such as ‘Where do I start with online advertising?’ & ‘How much should I spend?’ etc often arise at the start. However, like many things…

  • Beginner’s Guide to Facebook Ads

    Like many technology platforms, Facebook has features available to businesses that often go unutilised. Facebook ads are continuing to develop and understanding the ad types available to you and how they may be relevant to your business is a lesson worth learning. Here is a quick guide to each ad type available Types of ads:…

  • Retail and the Digital Journey

    Our Head of Marketing Ryan Hopkins recently spoke at the Retail in Ireland Live Expo. The conference took place in the Citywest Exhibition Centre. Some of the Trigger Media team were lucky enough to also go along with Ryan to the event, (me being one of them). Ryan spoke about a topic he has covered…

  • The Importance of Having a Digital Strategy

    Strategy in business forms not only the reason that you exist as a company but what you desire to become, and how you propose you will get to those targets. A digital strategy, in an age of online communication, social media, e-commerce, automation and so forth, has become for many the enabler in which to…

  • Email Marketing Beginner Best Practices

    Effective Email Marketing “Building an email list is the single best way to communicate with your audience, period.” Former Director of Marketing at American Apparel and author, Ryan Holiday. Obviously, depending on where you are in a sales or marketing cycle there are many ways to get your message to your audience, however, email marketing…

  • WordPress Security and the Top 3 Security Plugins.

    Can You Secure Your WordPress Website? It’s difficult to know where to start with online security. But I think the best place to start is to understand that no website, no matter how sophisticated, can ever be 100% safe from hackers. To assume that, is your immediate failure. Over 75 million websites run on WordPress.…