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  • The Active Consumer And Your Business

    Unless you’ve been living under a rock you know by now that the world has been transformed by digitalisation. But what you might not know is that it has led to the rise of a new type of consumer, the active consumer. This has meant that everyone from big brands, marketers and small businesses have…

  • Businesses and Social Media: Regaining the Magic.

    Current State Of Social Media As I write this it seems that all is not right in the social media world. Facebook has recently lost 20% of its shares, worth almost €103 billion. Twitter, not to be outdone, lost 27% of its share value over two days. SnapChat is also struggling to regain its share…

  • What Is Local SEO & How Can It Help Your Business?

    “Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them” It has now become second nature for people to research where they are going before they do. Before the smartphone was what it is today,…

  • Let’s talk about Cookies

    Let’s talk about Cookies Unfortunately, we’re not going to be talking about delicious edible kind of cookies, we’re going to be talking about the non-edible, but still important Google Analytics Cookies. What is a Cookie? This may be the first question some of you may have. So let’s bring everyone up to speed!! A cookie…

  • Starter Guide to SEO

    Your Starter SEO Guide Seth Godin once put it, “SEO is the purported science of optimizing your webpage so that you rise to the top of the listings in Google and Yahoo!”. However, using terms like ‘purported science’ makes search engine optimisation sound like an intimidatingly impossible task to get a grasp on if you…

  • 6 Tips for Smartphone Video

    Video Content is good for you ‘Content is king’ in the digital marketing world. If that holds true then video content is definitely King Kong. You only have to look as far as the recent announcement by Instagram, IGTV. IGTV is a new stand alone app from Instagram. It will allow users to upload up…

  • staff-list-plugin-single-page-permalink.png

    The Importance of Permalinks

    Understanding how permalinks improve your WordPress Website It’s been a busy time here in Trigger Media HQ. We launched our new website, and detailed our new offerings. Once the website was launched, we started looking forward to writing articles about a number of topics. I mentioned that I was going to update our permalink settings…

  • In the beginning…

    Let’s start at the beginning, your task is to create content for a business, maybe it’s your business, this doesn’t matter. What does matter is what type of content do you create and how do you generate enough ideas to consistently create this type of content? First and foremost, choose content that you like doing.…