Bothar

Bóthar has come to us in recent years to help increase awareness and drive donations in the build up to and during the Christmas period. Bóthar has run two campaigns surrounding two influential people in Ireland promoting the organisation and their work in Africa.

After studying previous data and campaigns, we were able to adjust the targeting and messaging in order to engage the relevant markets correctly.

In the first 7 days, we had been more successful with online advertising than they were able to account for in the first 10 months of the year due to inexperience in digital advertising. We increased donations and improved brand sentiment dramatically over the campaigns we ran for them.

Campaign Data

• 50% Decrease in CPC
• First 7 days of campaign > Previous 10 months
• Increase donors 50%+