We Are Platinum came to us looking to promote their ongoing work with Lillet. The aim was to promote their activations in popular Dublin bars and encourage people to enjoy a complimentary glass of Lillet in one of the selected bars.
This resulted in various video productions and the running of social media ads. We needed to work fast for this project as the recording and ad promotion needed to be done within the same day and then used for further promotions a week later. (There was a lot of panting coming out of Ryan in the office after coming back from recording with Peter).
We provided We Are Platinum with various platform-specific video formats allowing us to maximise impact and engage people as early as possible in the advertisements.
It was important for the production that key location identifiers were used in the video as well as strong, high end branded shots.