The goal for Limerick.ie was to promote the county as a destination for short summer holidays. They looked to promote this to a variety of ad groups including families, outdoor enthusiasts, ‘foodies’, and Hen/Stag parties.
We provided a report on a weekly basis surrounding performance which included suggestions on potential edits.
Limerick.ie were extremely happy with the impact we had. One suggestion after the campaign was for further investment in content creation to increase conversions and engagement.
Further focus on content production in future campaigns will allow them to provide more Limerick specific photography in their advertising, meaning improved performance (Insight based on the final data post).
- Conversions – 8.5k
- Impressions – 1.35 million+
- Each Ad Set – 300k+