Robertson Low Insurances
Robertson Low came to us having previously worked with a variety of agencies surrounding their digital marketing. Their goal was ‘simple’. They wanted to increase revenue generated by leads gathered online.
The project started with the development of a new Robertson Low site with a major focus of the design being user experience & call to actions. The website created provides users with the opportunity to learn about the various areas of support Robertson Low provides, along with several methods to get in contact and illustrates the company’s brand accurately.
The website itself integrated seamlessly with Robertson Low’s other systems and helped to clearly illustrate where users were entering and exiting their sales funnel.
After the website went live, Google search ads were utilised to increase traffic to the website. Along with this, we supported Robertson Low in social media management.
Professional, diligent, and results driven. Trigger Media understood our business and help us transform our digital operations
When it came to advertising, we worked with Robertson Low’s senior management team to target not just their ‘standard’ insurance offerings but some of the more niche offerings. These were being undervalued by other brokers and therefore not advertised. This meant we could keep the cost per click low on these niche markets, while competing well in the more broadly searched terms. This resulted in increased traffic and in a large uptake in inquires through to their sales team.
Since working with Robertson Low, they have been recently bought out by another UK based mortgage broker so we must have been doing something right 😛 .