Skoda Celtic Race Series
The Skoda Celtic Race Series is a cycling race series which includes three races:
- Tour De Connemara
- The Ring of Clare
- Tour De Boyne Valley
We supported Skoda from a technical and social media standpoint. From a technical aspect, Skoda needed to provide cyclists with their race day photos and videos. Through specific software, we can track a cyclists bike number. It’s from this we generated each person’s photos and videos of their day.
Along with this, we worked on live social media for the race days in order to support anyone looking to follow the events. Live social media provides huge benefits to events from increasing attendances, to brand awareness to sponsor support. Utilising social media effectively can increase the impact the event had by a significant amount.