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  • Content Marketing – Telling Your Story

    You Are A Storyteller Storytelling is something I’ve always been interested in. I grew up in and later worked in a family run pub. Storytellers were something I came across almost every day. As a young toddler with a magnificent blond afro, I often sat at the edge of a barstool, idly swinging my legs…

  • In-app purchasing in Instagram… Well it’s about time!

    Let’s be honest… it’s about time! It’s taken Instagram a long time to be able to add the capability of purchasing in-app, considering the resources they have available, but it is finally here (in beta – slowly releasing to bigger brands first). While apps such as Wish and Geek (sister companies) continue to grow due…

  • Voice Assistants And The Future

    Voice Assistants I recently had to go for my monthly hair cut, and I was speaking to my hairdresser as she was going about her job; you know the usual chit-chat between customer and hairdresser. In between talking about the weather and how her day was going, she started to tell me about how she…

  • Selling products online: Ecommerce Platform Options

    Today, there are often two extremes being shouted about the loudest in the world of retail. One argument is that retail (brick and mortar) stores are dead and ecommerce should be the sole focus of businesses. The response to that ‘train of thought’ simply says that retail revenue is dominated by offline sales and therefore…

  • 5 Don’ts of Digital Marketing

    With technology developing and changing the ways in which we can do things on a day to day basis, marketing often needs to be brought back to fundamentals that have worked for a long time. Some people are further behind than others when it comes to implementing digital strategies, but in many cases the larger…

  • Facebook Insights – The Basics

    Facebook Insights can be a valuable tool in helping you get the most out of the platform. Their Insights can help understand your community and guide you in creating content that is more engaging and meaningful while also helping you to achieve your KPIs. So knowing this, you’ve obviously started to use Facebook Insights, right?…

  • 5 Beginner Tips For Ecommerce

    Use Available Platforms Your website is not the only place which you can utilise to sell your products. There are a variety of places which you can place your products to increase sales. From a mainstream social media perspective, Facebook and Instagram are the strongest in this market. (Note: There are ways to automatically link…

  • Stories & Live Videos – Ephemeral Content And Your Business

    Stories and Live Videos have proliferated Social Media recently. They are extremely popular features on their respective platforms. Snapchat, Instagram, and Facebook all have different versions of the same feature. No doubt you’ve tinkered around with them yourself, probably when you’ve had a few too many and you post an Instagram story that you’ll later…

  • Rebranding – Out with the old, in with the new

    We at Trigger Media recently went through a full rebrand. This was a very important task for us to undertake, as we had changed as a company and needed our brand to reflect that. Rebranding can be a daunting task so we thought we’d take some of the fear away by sharing the valuable lessons…

  • 5 Beginner Tips for Google Ads

    Google Ads is something that a huge amount of businesses (both large and small) often ask us about. Allocating budget to ads is something most businesses find difficult initially. Questions such as ‘Where do I start with online advertising?’ & ‘How much should I spend?’ etc often arise at the start. However, like many things…