Loading posts...
  • Beginner’s Guide to Facebook Ads

    Like many technology platforms, Facebook has features available to businesses that often go unutilised. Facebook ads are continuing to develop and understanding the ad types available to you and how they may be relevant to your business is a lesson worth learning. Here is a quick guide to each ad type available Types of ads:…

  • Retail and the Digital Journey

    Our Head of Marketing Ryan Hopkins recently spoke at the Retail in Ireland Live Expo. The conference took place in the Citywest Exhibition Centre. Some of the Trigger Media team were lucky enough to also go along with Ryan to the event, (me being one of them). Ryan spoke about a topic he has covered…

  • The Importance of Having a Digital Strategy

    Strategy in business forms not only the reason that you exist as a company but what you desire to become, and how you propose you will get to those targets. A digital strategy, in an age of online communication, social media, e-commerce, automation and so forth, has become for many the enabler in which to…

  • Email Marketing Beginner Best Practices

    Effective Email Marketing “Building an email list is the single best way to communicate with your audience, period.” Former Director of Marketing at American Apparel and author, Ryan Holiday. Obviously, depending on where you are in a sales or marketing cycle there are many ways to get your message to your audience, however, email marketing…

  • The Active Consumer And Your Business

    Unless you’ve been living under a rock you know by now that the world has been transformed by digitalisation. But what you might not know is that it has led to the rise of a new type of consumer, the active consumer. This has meant that everyone from big brands, marketers and small businesses have…

  • Businesses and Social Media: Regaining the Magic.

    Current State Of Social Media As I write this it seems that all is not right in the social media world. Facebook has recently lost 20% of its shares, worth almost €103 billion. Twitter, not to be outdone, lost 27% of its share value over two days. SnapChat is also struggling to regain its share…

  • Starter Guide to SEO

    Your Starter SEO Guide Seth Godin once put it, “SEO is the purported science of optimizing your webpage so that you rise to the top of the listings in Google and Yahoo!”. However, using terms like ‘purported science’ makes search engine optimisation sound like an intimidatingly impossible task to get a grasp on if you…

  • 6 Tips for Smartphone Video

    Video Content is good for you ‘Content is king’ in the digital marketing world. If that holds true then video content is definitely King Kong. You only have to look as far as the recent announcement by Instagram, IGTV. IGTV is a new stand alone app from Instagram. It will allow users to upload up…