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  • Getting to Grips with Google Analytics

    If you have a website, knowing how your users interact with your site is essential. Many of you will have heard of Google Analytics, but may not have it installed on your website, or may not be getting the best insights from the data being collected. In this blog, we aim to bring you through…

  • 5 Don’ts of Digital Marketing

    With technology developing and changing the ways in which we can do things on a day to day basis, marketing often needs to be brought back to fundamentals that have worked for a long time. Some people are further behind than others when it comes to implementing digital strategies, but in many cases the larger…

  • Retail and the Digital Journey

    Our Head of Marketing Ryan Hopkins recently spoke at the Retail in Ireland Live Expo. The conference took place in the Citywest Exhibition Centre. Some of the Trigger Media team were lucky enough to also go along with Ryan to the event, (me being one of them). Ryan spoke about a topic he has covered…

  • The Active Consumer And Your Business

    Unless you’ve been living under a rock you know by now that the world has been transformed by digitalisation. But what you might not know is that it has led to the rise of a new type of consumer, the active consumer. This has meant that everyone from big brands, marketers and small businesses have…