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  • Facebook Insights – The Basics

    Facebook Insights can be a valuable tool in helping you get the most out of the platform. Their Insights can help understand your community and guide you in creating content that is more engaging and meaningful while also helping you to achieve your KPIs. So knowing this, you’ve obviously started to use Facebook Insights, right?…

  • Stories & Live Videos – Ephemeral Content And Your Business

    Stories and Live Videos have proliferated Social Media recently. They are extremely popular features on their respective platforms. Snapchat, Instagram, and Facebook all have different versions of the same feature. No doubt you’ve tinkered around with them yourself, probably when you’ve had a few too many and you post an Instagram story that you’ll later…

  • Beginner’s Guide to Facebook Ads

    Like many technology platforms, Facebook has features available to businesses that often go unutilised. Facebook ads are continuing to develop and understanding the ad types available to you and how they may be relevant to your business is a lesson worth learning. Here is a quick guide to each ad type available Types of ads:…

  • Businesses and Social Media: Regaining the Magic.

    Current State Of Social Media As I write this it seems that all is not right in the social media world. Facebook has recently lost 20% of its shares, worth almost €103 billion. Twitter, not to be outdone, lost 27% of its share value over two days. SnapChat is also struggling to regain its share…

  • 6 Tips for Smartphone Video

    Video Content is good for you ‘Content is king’ in the digital marketing world. If that holds true then video content is definitely King Kong. You only have to look as far as the recent announcement by Instagram, IGTV. IGTV is a new stand alone app from Instagram. It will allow users to upload up…